Acme
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acme.com · The 2026 RevOps Guide
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Unlock new leads with customer-driven ads.
Real posts from real customers, promoted to the accounts you want to close.
Which one would you stop scrolling for?
Company page ad
Customer post, sponsored
Priya N.
VP Revenue Operations at Northwind
We cut our quote-to-close from 11 days to 4. Not with a new process - we’d tried three. What changed was [thing Acme does], and honestly the part I didn’t expect was how fast the AEs adopted it.
Happy to share what we did differently if anyone’s fighting the same thing.
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What sponsoring customer posts does to the numbers
- 6× CTR
- of sponsored customer and employee posts, against single-image ads.2.68% vs 0.42% median2,828 ads · 211 companies
- 77% cheaper
- per landing-page click than standard sponsored content.Same audiences, same bid strategy
- 5.8× ROI
- Rippling drove on LinkedIn using real stories from 300+ of its own customers.LinkedIn customer story
Sources: ZenABM 2026 LinkedIn ABM Benchmarks; LinkedIn Marketing Solutions - Rippling.
Three simple steps.
We find your advocates.
Connect your CRM. We rank the customers who’d credibly post - by account health, seniority, and how much their network overlaps your target accounts.
We make it easy for them to post.
Your CSM sends a two-minute ask. The customer gets a specific brief and a draft in their own words, edits it, and publishes from their own profile.
We sponsor it to your target accounts.
Permission runs through LinkedIn’s native flow. Fresh creatives rotate weekly. Every engaged account gets matched back to your pipeline.
Why customers, not creators or execs
A paid creator is an ad. Your CEO is an ad. A customer is a reference. You can’t buy credibility, but you can buy reach.
FAQ
Will my customers actually post?
Yes, when the ask is specific and comes from someone they already know. Storylane built a program of 40 posting customers; Rippling, 300+. We design the ask; your CSM sends it.
Do we have to pay our customers?
No. If you do offer an incentive, LinkedIn requires the post to disclose it, and we add that line automatically.
What do I need?
A LinkedIn ad account, a CRM (Salesforce or HubSpot), and a CS team willing to send one message per customer. Your ad spend stays in your own account - we never take a cut of media.
Run your first customer-driven campaign.
We’ll select the advocates, help them word their post, and promote. Then we’ll report back the results.