Acme
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acme.com · The 2026 RevOps Guide
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Unlock new leads with customer-driven ads.
Real customers. Real posts. Sponsored to the accounts you want to close — and matched back to your pipeline.
01 The argument
Which one would you stop scrolling for?
Company page ad
Customer post, sponsored
Priya N.
VP Revenue Operations at Northwind
We cut our quote-to-close from 11 days to 4. Not with a new process — we’d tried three. What changed was [thing Acme does], and honestly the part I didn’t expect was how fast the AEs adopted it.
Happy to share what we did differently if anyone’s fighting the same thing.
41238 comments
Same targeting. Same budget. The one on the right is what LinkedIn’s own data says wins.
02 The evidence
What sponsoring customer posts does to the numbers
- 6×
- the click-through rate of sponsored customer and employee posts, against single-image ads.2.68% vs 0.42% median2,828 ads · 211 companies
- 77%
- cheaper per landing-page click than standard sponsored content.Same audiences, same bid strategy
- 5.8×
- return Rippling reported after amplifying 300+ customers’ posts to C-suite audiences.Reported by the advertiser
Sources: ZenABM 2026 LinkedIn ABM Benchmarks; LinkedIn Marketing Solutions.
03 How it works
Three steps, and your CS team sends one message.
We find your advocates.
Connect your CRM. We rank the customers who’d credibly post — by account health, seniority, and how much their network overlaps your target accounts.
They post. We make it easy.
Your CSM sends a two-minute ask. The customer gets a specific brief and a draft in their own words, edits it, and publishes from their own profile.
We sponsor it to your target accounts.
Permission runs through LinkedIn’s native flow. Fresh creatives rotate weekly. Every engaged account gets matched back to your pipeline.
04 Why customers
Why customers, not creators or execs
Exec posts scale with one person’s calendar. Creators bring an audience, but not credibility with your product. Customers bring both — and a supply that grows with your business. LinkedIn’s data says the post matters more than the poster. Paid targeting supplies the reach.
One exec posts twice a month. Forty customers post forty times — and every renewal adds another.
05 Pricing
Quoted per campaign, after a short call.
What a campaign includes
- Advocate selection and ranking from your CRM
- The ask, the brief, and a first draft for every customer
- Permission and disclosure handling through LinkedIn
- Media management against your target account list
- Pipeline reporting on every account the posts touched
What sets the number
- How many advocates you want activated
- The size of the target account list
- How long the campaign runs
Your LinkedIn ad spend is separate and stays in your own account — we never take a cut of media.
06 FAQ
Questions a marketing leader asks first
Will my customers actually post?
With a specific, low-effort ask from someone they already know, yes. Storylane and Rippling built programs of 40 and 300+ posting customers respectively. We design the ask and the incentive; your CSM sends it.
Is this compliant?
Yes. Permission runs through LinkedIn’s own approval flow, the author can revoke at any time, and any incentive triggers an auto-inserted disclosure. Legal gets an approval queue before anything publishes.
Isn’t this just an advocacy program?
Advocacy programs produce references and case studies to close deals you’re already in. This produces net-new pipeline from accounts that have never heard of you. Different job, different budget.
Isn’t this influencer marketing?
Influencers rent you an audience. Your customers lend you credibility. And we target the audience with paid media, so follower count doesn’t matter.
What do I need?
A LinkedIn ad account, a CRM (Salesforce or HubSpot), and a CS team willing to send one message per customer.
Run your first customer-driven campaign.
We select the advocates, write the briefs, run the media, and report the pipeline. You bring the ad account. Tell us where you are and we’ll come back with pricing.